Everyone knows that Sex Sells but has sex ever offered a discount?

On July 20th in NYC I will be delivering a talk on "How to create brilliant Word of Mouth with no budget". You can see I'm excited to be speaking at the Word of Mouth SuperGenius conference and as a way to get the word out (using no budget) I asked one of the neighbourhood moms to let me take a picture of her in a partially wet shirt designed by Hugh Macleod (@gapingvoid on twitter).

You see by knocking on the door of a a neighbour that I don't really know and ask the lady of the house to pose for a picture (and ignore the super gorgeous 21 year old daughter) I created a story worth sharing, made a new friend, probably ruined the self image of the daughter and proved yet again I am very charming...so by my calculations this family alone will be telling this story forever.

Ruining family dynamics is only one way to get stories to spread and to learn other ways I hope you will join me at the conference and listen to not only from me but Tony Hsieh, Spike Jones, Olivier Blanchard, Lane Becker, Virginia Miracle and Kira Wampler (just to name a few).

...and hey since I am in a good mood and still tingling from the photo shoot I am going to share a discount code to the conference. Sign up and use the code Saulismyhero for a savings of $101

Disclaimer: you realize I was kidding about the whole ruining family dynamics but serious about being charming....right?

How to Create Offline Word of Mouth Marketing.

I am lucky because I get invited to speak at conferences all over North America. I speak on a couple topics (Entrepreneurship, Customer Service, and Social Media) but my favorite is always creating Word of Mouth Marketing. Here is a little talk I gave at the Word of Mouth SuperGenius Conference brought to you by the good folks at Gaspedal.

How to Create Offline Word of Mouth -- presented by Saul Colt from GasPedal on Vimeo.

If you found this interesting you can do one of three things.

1- Tell a friend or post it somewhere.

2- Invite me to speak somewhere...you won't be disappointed!

3- Buy a ticket to the next SuperGenius conference in New York City in July and hear me deliver a brand new talk (since I can't do this one again) about creating "WOM With No Budget!"

I have a distinctive voice...come hear it!

I really need to spruce up my blog and make it more of an info portal instead of just blog posts. The reason I have been thinking about this is 'cause I am getting asked more and more to speak at conferences and infect young minds with my ideas and would love to have a place to tell you all about these appearances without writing a blog post about them.

But until I find some time to do that (or to breath) I am just going to have to fill you in here about my speaking stuff and hope you will come and support the fine folks who see me as a big shot.

So without any further buildup, here are the next 4 opportunities to come out and hear me speak, teach and try to get pretty girls phone numbers.

Canada Post - Think Inside The Box Conference

October 7th at the Toronto Board of Trade

I will be talking in front of Canada Post folks as well as invited guest and the general public about customer service, social media and why making out with your customers is something every company should make a goal in their outreach.

Impact National Conference

November 20-21st at the Westin Harbour Castle Hilton (Toronto)

I am super excited to speak at this conference as the majority of the attendees will be students either finishing up college/university or entering their last years. I will be speaking about Entrepreneurship and ask the students to look inside themselves and see if they have entrepreneurship characteristics in them and if they do I will advise them to drop out of school and start a company. Should be an interesting day!

Canadian Women in Communications

November 25th, 2009

Details on this are still being worked out as far as content of my talk but I said yes without hesitation because I thing this will be an interesting group of folks to pal around with.

Word of Mouth Supergenius Conference

December 16 - Chicago

I will be talking to a group of Supergenius' to be on how to create offline chatter and unlike many talks I give where I rely on my good looks and charm and speak about how wonderful I am and what I have done in the past I have been asked to speak here about the future and create a step by step formula that people will take away with them so there can be a "little Saul" in a whole new group of offices all over America.

Please come to any or all of these events if you can and it goes without saying that I am available to speak just about anywhere (including prisons, schools, conferences, weddings and funerals) on the topics of Social Media, Customer Service, Entrepreneurship, Office Culture, Dating and Community Building so please invite me places and I will preform feats of amazement for you and your crowd.

...and now the infamous "You are all horrible people" panel from MESH09!

I was lucky enough to be included on the Word of Mouth Marketing panel at the MESH Conference a few months ago and have been sitting on this video for a while because to be honest I don't like a few of my answers and more importantly I decided to do something very 'High Concept' in this panel that out of context makes me look jerky. But since I talk about being naked a lot here it would be pretty hypocritical for me not to post some videos just because I was trying to do something interesting.

The whole thing is about an hour so I have broken it up into a few smaller videos...and I think it is worth mentioning that while it seems like I am doing most of the talking (because I am a chatty girl), my panel mates, Sean Moffitt, Angie Kramer and Jacquelyn Corbett Cyr make some amazing points and the conversation would not have been as interesting without them...and yes I do call everyone in the audience "horrible people" at the end because noone knew the name of Dean Kamen's iBot Wheelchair (I didn't either) but as you will see (in video #5) that I was kidding and making what I think is an interesting point!

Hope you find the time to watch these as there is a whole university level education in these videos.

MESH 09 Word of Mouth Panel Part One! from saulcolt on Vimeo.

MESH 09 Word of Mouth Panel Part 2 from saulcolt on Vimeo.

MESH 09 Word of Mouth Marketing Panel part 3 from saulcolt on Vimeo.

MESH 09 Word of Mouth Marketing Panel part 4 from saulcolt on Vimeo.

MESH 09 Word of Mouth Marketing Panel part 5 (The Dramatic Conclusion) from saulcolt on Vimeo.