Monday, July 26, 2010
Shame on you.
Anyway, the reason is because I am launching a brand spanking new site and have been busy putting the final polish on it. The new site is going to be a more accurate look into my head and act as a re-brand of sorts.
This has got me thinking a lot about re-branding and what my goals are for the new site and have over simplified my thoughts so I can share with you possibly the worlds simplest brand discovery strategy formula.
If you are unsure of what your product "brand" is answer the following questions:
Who is this for?
What is it one of?
How is it better?
The answers you come up with will tell you a lot about your company, product or in some ways yourself. Hope to see you over at the new site real soon.
Posted by saulcolt at 1:06 PM