Monday, November 19, 2007

a quick Stuff I Like - November Edition

I went on a little shopping spree this past week as I got paid for my first consulting project and figured this would be a good time to stock up on some supplies.

So what exactly did I buy on my little trip?

Books, Books and more Books!

Here is the list!

Brandjam: Humanizing Brands Through Emotional Design. By Marc Gobe

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership (Hardcover)by Joseph Jaffe

Crossing the Chasm by Geoffrey A. Moore

How to catch the Big Idea: The Strategies of the Top-Creatives by Ralf Langwost

I will dive into these titles as soon as I finish up The Art of Innovation by Tom Kelley.

In other media I got a chance to see Gone Baby Gone (project research!) and give it my two thumbs up....way up. Say what you want about Ben Affleck (and I happen to like him) he has made a great film here and Casey Affleck is incredible in the lead!

-saul

p.s. I have some real news to report later today so make sure you come back!

1 comment:

bbtc said...

I am psyched you have a copy of my book. When you are through with it, let me know your thoughts and please post a review on Amazon.com

Joseph

Apture

 
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