So far in my not so short life I have started four companies on my own. Out of the four, two have been pretty successful (in a ridiculously low standards kinda way) and two were pretty forgettable...but having a .500 batting average is pretty good by any ones loose standards and while I don't have all the answers I have learned some things along the way, and I am going to share something with you now.
- Who - is the product/service for and do they really need it?
- What - is the product/service and will people pay for it?
- Where - will people get it and can you scale this distribution channel?
- When - can you get it to people and will there still be a market at that time?
- Why - are you doing this? (passion, profit, does it solve a pain for people, ego)
3 comments:
Wait a sec...a mobile gentlemen's club in an 18 wheeler. That's genius.
You mean it won't work?
Dave
Hey Saul,
Great post. I find the problem is that everyone has their great idea, but few are willing to go through the blood, sweat & tears involved with bringing that idea to life and creating a business. These are great questions to ask yourself, especially the why - if you're motivated by money and not passion, chances are you won't be willing to put in the hard work it will take to succeed.
Haay, guess what? I've seen one of those. Unless it wasn't actually a gentleman's club -- but it did have sofas and things inside, and so.
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