On July 20th in NYC I will be delivering a talk on "How to create brilliant Word of Mouth with no budget". You can see I'm excited to be speaking at the Word of Mouth SuperGenius conference and as a way to get the word out (using no budget) I asked one of the neighbourhood moms to let me take a picture of her in a partially wet shirt designed by Hugh Macleod (@gapingvoid on twitter).
You see by knocking on the door of a a neighbour that I don't really know and ask the lady of the house to pose for a picture (and ignore the super gorgeous 21 year old daughter) I created a story worth sharing, made a new friend, probably ruined the self image of the daughter and proved yet again I am very charming...so by my calculations this family alone will be telling this story forever.
Ruining family dynamics is only one way to get stories to spread and to learn other ways I hope you will join me at the conference and listen to not only from me but Tony Hsieh, Spike Jones, Olivier Blanchard, Lane Becker, Virginia Miracle and Kira Wampler (just to name a few).
...and hey since I am in a good mood and still tingling from the photo shoot I am going to share a discount code to the conference. Sign up and use the code Saulismyhero for a savings of $101
Disclaimer: you realize I was kidding about the whole ruining family dynamics but serious about being charming....right?
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