Tuesday, October 20, 2009

Would it kill you to wish me a Happy Birthday?

Yesterday was my Birthday and everyone forgot....and when I say everyone I don't mean my family, or friends. They remembered and are awesome. The "everyone" I am talking about are the companies and brands I interact with on a daily or even a weekly basis.

I preach about "the little things" a lot because I know customer care is a differentiator and sending someone an email (even automated) on their Birthday goes a long way to making them loyal and happy to spread the word about whatever you are up to.

Think about all the companies that have your Birthday in their Database.
  • Credit Card Companies
  • Banks
  • Car Dealerships
  • Social Media Sites
  • Message Boards
  • Loyalty Programs
The list goes on and on. So if you are in possession of your clients B-Day's consider doing something small with that info because it is more valuable then you think.

Oh...and just to be fair I did get one and only birthday greetings from a brand and feel they deserve a shout out! Jinxworld.com (a comic book message board by Brian Bendis) Go check them out!

1 comment:

Justin Thorp said...

Right on man! That's a great idea. I don't think we capture birthdays but we should.

BTW - That birthday cake just made me laugh out loud.


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