Before I became one of the worlds smartest and most handsome word of mouth marketers I supported myself (not very well I might add) for a bunch of years as a comic book writer and publisher.
A lot of what I know and do today was learned in those years and one of the biggest lessons I am going to share with you now.
Now this is going to seem like a lesson on writing a comic book (and it is) but the message is the same for marketing or personal branding so pay attention.
Basically when people are reading a comic book or any book they read left to right and top to bottom. So using that logic you should write your book with a reveal in the first panel of the left page and a cliffhanger or just something interesting on the "right page bottom panel". The best way to use that last panel is to be interesting and even pose a question or something that makes people want to come back for more and be surprised on that next page.
OK I will make it more clear by asking you a direct question. Using this little lesson you should ask yourself...What are you doing in your marketing or personal branding that is making people want to keep coming back for more...and are you living up to the reveal on the next page?
I hope so because I love a good reveal!