Wednesday, February 18, 2009

When it comes to Marketing or your Personal Brand what is your "right page last panel"?

Before I became one of the worlds smartest and most handsome word of mouth marketers I supported myself (not very well I might add) for a bunch of years as a comic book writer and publisher.

A lot of what I know and do today was learned in those years and one of the biggest lessons I am going to share with you now.

Now this is going to seem like a lesson on writing a comic book (and it is) but the message is the same for marketing or personal branding so pay attention.

People used to ask me all the time what the secret to writing comic books was. My answer was always "Right Page Bottom Panel".

Basically when people are reading a comic book or any book they read left to right and top to bottom. So using that logic you should write your book with a reveal in the first panel of the left page and a cliffhanger or just something interesting on the "right page bottom panel". The best way to use that last panel is to be interesting and even pose a question or something that makes people want to come back for more and be surprised on that next page.

Do you see what I am getting at?

OK I will make it more clear by asking you a direct question. Using this little lesson you should ask yourself...What are you doing in your marketing or personal branding that is making people want to keep coming back for more...and are you living up to the reveal on the next page?

I hope so because I love a good reveal!


AC said...

ANd now you feel loved and validated, Saul.

saulcolt said...


Thanks! :)

goaliemom31 said...

Very unusual perspective. Are you sure comic viewing is alway left to right? When you view a painting, your eye follows the perspective around. I know you were relating it to writing, not pictures, but you used your comic as an example. Is marketing a person closer to reading, or more like viewing art?

saulcolt said...

Sequential art is very different than viewing a painting because the words and pictures act as one and so many things go into deciding where your eyes go first. Panel placements, word bubbles, size of panels. I could get all nerdy on you here so I will just say that doing really good sequential art is in fact just art (in itself)

...and I don't know if marketing is more like reading or art...I think each situation is different and depends on what you have to work with.

Lisa May Huby said...

Very cool concept, Saul, and something that should be obvious to those of us in marcom, even if we're not comic book junkies (I'll admit, I've got a stack in storage from back in the day). After all, that's what a compelling message is all about, right? You want 'em begging for more.

Feel better now?

saulcolt said...

@Lisa May Huby

Getting there :)

Elizabeth Genco said...


(I'm a comics writer & marketer too. I bet you have some self-publishing war stories!!)

(I cannot believe I just found another comics writer / marketer combination.)



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