Children everywhere need shoes!

Over at Seth Godin's Blog he is chatting about a shoe company called Tom's Shoes and they happen to be having a BOGO (buy one get one....free sale).

Normally that would not be news but the difference is that when you buy your one pair....the second pair gets donated for free to a child in a developing country.

When you add up the facts that:
1- you will get great press
2-sell a bunch of products to people who may have never considered your brand before
3-are actually doing something good for people

This idea is brilliant!

saul