Tattoos are a huge deal now (and have been for a while) but there are still a lot of people who are not willing to make the commitment (it is forever) or are just afraid of the paid of the needles. There has to be a way to get these people to get swept up in the fun of body art but not the traditional kind.
....and you get this shirt in a shade as close to your skin tone as possible....take it to a tattoo place and get whatever art you want drawn on and you are set. You can wear this shirt under other shirts and no one has to know that your "ink" isn't permanent.
Tattoos for people who don't want tattoos!
It is brilliant and when you see this hit big remember who's idea it was :)
-saul
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